Game Design Theory Level 3 – Customization and Creative Design Techniques



The idea of unity is that the visual elements should accentuate the ideas being expressed in the visual design. The simplest example of messing up unity would be if an artist placed unrelated images into a single confusing piece of art. For example, a fish or a rainbow in an image of an exploding volcano would generally disrupt the image’s unity. In addition to using elements to create unity, we’ll introduce you to a few other principles as well. 






Emphasis is another principle used to create focus on a visual design where the artist wants it. Emphasis deals with the concept of visual dominance. Dominance dictates where the eye looks first, which the artist can then use other principles to lead their eye through the entire image. Good emphasis grabs the viewer’s attention immediately and gives them a starting point to explore the image.