Game Design Theory Level 3 – Customization and Creative Design Techniques




Balance implies equilibrium and symmetry. That doesn’t mean every half of an image must be a mirror image of itself. What it means is that the entirety of the composition should be a balance of overall eye pleasing aesthetics. In this sense, balance can be seen as formal (perfect symmetry) or informal (imperfect but still balanced). Informal balance creates dramatic focus of attention in the viewer and allows the artist to, again, manipulate where the eye is lead. Balance can also be divided into three broad categories: vertical balance (top of image), horizontal balance (bottom left of image) , and radial balance (bottom right of image).



Gradation refers to a subtle change in size, value, color or other visual element that is visually obvious if one looks at the beginning and end of the gradation. Artist use gradation to, once again, lead the viewer’s eye and thinking when looking at an image. Gradation can lead the eye in a linear pattern through gradients in size or direction. It can transition colors from cool to warm. Gradation is also useful in creating an illusion of motion in a shape or keeping the eye fixated on a shape. Notice how the bottom left portion of the orange sphere is darkened to give the illusion of shadow and lighting.