Game Design Theory Level 3 – Customization and Creative Design Techniques



Proximity describes how elements are grouped or placed in relationship to each other to create a coherent image. The principle states that similar objects should be grouped to convey they are seen as a group, and that objects that are close to each other are to be viewed as related. It plays on the psychology of the viewer and attempts to make the relationship of proximity obvious.






Repetition of elements creates unity and a general sense of cohesiveness in an image. In video games, repetition is extensively used to create massive textures and worlds. In many ways, repetition is the opposite of contrast, in that it allows the player to imagine what they are seeing as part of a larger whole. The key is repetition is hiding it. If repetition of an element becomes obvious, it has failed in its purpose.